Berger, Jonah

Contagious: Why Things Catch on

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ISBN 13:: 9781451686579
author:: Berger, Jonah
format:: HardBack
publisher:: Simon & Schuster
language:: English
Publication Year:: 2013
Pages:: 244
Dimensions:: 21.3 x 14.5 x 2.5 cm
Genre:: Business, Finance & Law, Sales & Marketing, Advertising,
Condition:: New
Availability:: Item usually sent within 6 working days

£20.37

Current Stock: 4

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Description

Description

Understanding why certain products and ideas become popular is key to their success. According to Jonah Berger, it's not about advertising, but rather about people listening to their peers.

Berger has spent years studying the science behind word-of-mouth and social transmission, revealing six basic principles that drive things to become contagious. From consumer products to workplace rumors, these principles apply across a wide range of contexts.

This book provides actionable techniques for helping information spread, including designing messages, advertisements, and content that people will share. Whether you're looking to boost awareness for your business or product, or simply understand why certain ideas take off, Contagious offers practical insights and strategies to make your message catch on.

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