LiAnne Yu

Consumption in China: How China's New Consumer Ideology is Shaping the Nation (China Today)

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ISBN 13:: 9780745669717
author:: LiAnne Yu
format:: Paperback
publisher:: Polity Press
language:: English
Publication Year:: 2014
Pages:: 176
Dimensions:: 14.8 x 1.8 x 21 cm
Genre:: Society, Politics & Philosophy, Social Sciences, Anthropology
Condition:: New
Availability:: Item usually sent within 10 working days

£17.51

Current Stock: 5

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Description

Description

Consumption in China explores the complex and rapidly evolving world of consumerism in one of the world's fastest-growing economies. LiAnne Yu examines how increased consumption is transforming urban spaces, social status, lifestyles, identities, and freedom of expression. Behind the statistics lies a nuanced understanding of the emotional and social drivers behind Chinese consumers' choices. This book provides valuable insights for students, scholars, and business professionals seeking to understand what motivates China's consumers and the challenges they face as everyday life becomes increasingly commodified. By shedding light on the unique factors driving consumer practices in China, Yu offers a rich and engaging portrait of this pivotal moment in the nation's development.

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