Graves, Philip
Consumerology: The Truth about Consumers and the Psychology of Shopping (new revised edition, including a new preface from the author)
- ISBN 13:
- 9781857885767
- author:
- Graves, Philip
- format:
- Paperback
- publisher:
- Nicholas Brealey Publishing
- language:
- English
- Publication Year:
- 2013
- Pages:
- 230
- Dimensions:
- 21.4 x 13.4 x 2 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Market Research,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Consumerology: The Truth About Consumers and the Psychology of Shopping is now available in paperback for the first time. This updated second edition features a new preface and epilogue, providing fresh insights into the ways high street shops manipulate consumers.
Philip Graves reveals the tricks and psychological games used to influence buying decisions, as well as how we deceive ourselves when making purchases. He also explores the latest behavioural science being applied to change consumer habits.
This revised edition offers a unique perspective on the psychology of shopping, providing valuable insights for anyone interested in understanding consumer behaviour and the ways in which businesses interact with their customers.
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