JanssonBoyd, Cathrine

Consumer Psychology 2e

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ISBN 13:: 9780335247967
author:: JanssonBoyd, Cathrine
format:: Paperback / softback
publisher:: Open University Press
language:: English
Publication Year:: 2019
Pages:: 320
Dimensions:: 24.1 x 17.2 x 1.9 centimetres
Genre:: General, Non-Classifiable, ,
Condition:: New
Availability:: Item usually sent within 5 working days

£34.67

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Description

Description

Understanding consumer behaviour is a complex task, as it is influenced by a range of psychological factors. This book, Consumer Psychology, provides a clear and accessible overview of the underlying thought processes that drive consumer behaviour. By exploring key theories from a broad range of psychology disciplines, it shows how psychology can help explain consumption behaviours. The book delves into topics such as memory and learning, perception and attention, emotions, decision making, motivation, and happiness, to provide a comprehensive understanding of consumer psychology. Real-life examples, including adverts and case studies, are included throughout to illustrate the application of these concepts to everyday life. The 2nd edition has been updated with new research, providing more in-depth sections on topics such as social media sharing, online gaming, and sustainable consumption. With its clear and structured approach, this book is ideal for students of consumer psychology and anyone studying consumption in related fields, such as marketing, sociology, anthropology, business studies, or cyber psychology.

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