Michael E. Porter
Competitive Advantage: Creating and Sustaining Superior Performance
- ISBN 13:
- 9780684841465
- author:
- Michael E. Porter
- format:
- Hardcover
- publisher:
- Simon & Schuster
- language:
- English
- Publication Year:
- 1998
- Pages:
- 592
- Genre:
- Management Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Michael E. Porter's Competitive Advantage explores what sets a firm apart from its competitors. By breaking down a company into its individual activities, Porter reveals how these elements contribute to a competitive advantage. This framework provides a powerful tool for understanding the drivers of cost and a company's relative cost position. Porter shows how competitive advantage arises not just from individual activities, but also from their relationships with suppliers, customers, and other parts of the business. He offers a way to strategically segment an industry and assess the competitive logic of diversification. This approach has guided countless companies, business students, and scholars in understanding the roots of competition. By capturing the complexity of competition in a concrete and actionable way, Competitive Advantage provides a valuable framework for managers seeking to gain a sustainable edge in their field.
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