Iansiti, Marco
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
- ISBN 13:
- 9781633697621
- author:
- Iansiti, Marco
- format:
- Hardback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2020
- Pages:
- 288
- Dimensions:
- 23.5 x 15.6 centimetres (0.50 kg
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
In the age of AI, the traditional rules of business are being rewritten. Marco Iansiti and Karim R. Lakhani explore how data, analytics, and AI-driven processes are transforming industries and redefining the concept of the firm. By removing traditional constraints on scale, scope, and learning, companies can create new operating architectures that drive growth and innovation. Research from leading companies such as Airbnb, Ant Financial, Microsoft, and online marketplace shows that AI-driven processes are more scalable, drive massive scope increase, and enable powerful opportunities for learning. This book reveals how strategy becomes a whole new game when traditional operating constraints are removed, and how companies can harness the power of AI to drive ever more accurate, complex, and sophisticated predictions.
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