Barrera, Rick

Collaborative Selling

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ISBN 13:
9780962516153
author:
Barrera, Rick
format:
Paperback
publisher:
Alessandra & Associates
language:
English
Publication Year:
1993
Pages:
256
Genre:
Sales & marketing
Condition:
New
Availability:
Item usually sent within 5 working days
£12.40

Description

There are essentially two ways to sell anything: one is often a struggle, while the other seems effortless. This book explores the second approach, known as "Collaborative Selling", which can guarantee huge rewards and an endless flow of ready-to-buy prospects.

The author identifies a pattern in many salespeople, who constantly jump from job to job, change industries, and seek new customers. In contrast, successful sellers become part of their customers' support staff, consistently generating referrals and repeat business.

This book provides insights into the "Collaborative Selling" approach, which can help readers transform their results and achieve more success in sales.

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