Nalebuff, Barry J.
Co-opetition
- ISBN 13:
- 9781861975072
- author:
- Nalebuff, Barry J.
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 1997
- Pages:
- 304
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Co-opetition offers a new approach to business strategy, combining competition and cooperation. By applying game theory principles, companies can break out of traditional win-lose situations and create more collaborative approaches.
This innovative model has been successfully used by numerous companies, including Intel, Nintendo, American Express and Nutrasweet, who have seen the benefits of co-opetition in changing their business strategies.
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