Sonnevend, Julia

Charm: How Magnetic Personalities Shape Global Politics

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ISBN 13:
9780691230337
author:
Sonnevend, Julia
format:
Hardback
publisher:
Princeton University Press
language:
English
Publication Year:
2024
Pages:
208
Dimensions:
21.8 x 14.5 x 2.5 centimetres (0
Genre:
Nonfiction, Social Sciences, Media Studies,
Condition:
New
Availability:
Item usually sent within 10 working days
£20.70

Description

Charm: How Magnetic Personalities Shape Global Politics by Julia Sonnevend is an insightful exploration of how politicians use charm to win elections and shape international relations. By examining the mediated self-representations of various leaders, including those from liberal, illiberal, and authoritarian backgrounds, Sonnevend reveals how charm is wielded as a powerful political tool. Successful leaders deploy charm to appear authentic and accessible, often relying on proximity to their target audience and leveraging social media platforms to build a personal connection. This form of personal magnetism can influence decisions about military aid, trade, and tourism, and ultimately shape the future of democracy worldwide. By understanding the role of charm in contemporary global politics, Sonnevend argues that we must grasp today's fragile political moment. Through her analysis, Sonnevend sheds light on the ways in which charm is used to promote a country's international image, often with significant consequences for its relationships with other nations and the world at large.

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