Berger, Jonah

Catalyst

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ISBN 13:
9781471193798
author:
Berger, Jonah
format:
Paperback / softback
publisher:
Simon & Schuster Ltd
language:
English
Publication Year:
2022
Pages:
288
Dimensions:
2.2 x 12.9 x 12.9 centimetres (0
Genre:
Business, Management, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£10.55

Description

Catalyst by Jonah Berger offers a revolutionary approach to changing anyone's mind. Change is often hard to achieve, but successful change agents know it's not about pushing harder or providing more information - it's about being a catalyst. A catalyst removes roadblocks and reduces barriers to change, asking questions like "Why haven't they changed already? What's stopping them?" rather than trying to persuade or pressure. This book explores how catalysts apply this approach in various fields, from hostage negotiations to marketing and organisational transformation. By learning how to identify key barriers to change and develop techniques to mitigate them, readers can become effective catalysts themselves, leading to extraordinary results whether changing one person, transforming an organisation, or shifting entire industries.

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