Osterwalder, Alexander
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- ISBN 13:
- 9780470876411
- author:
- Osterwalder, Alexander
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2010
- Pages:
- 288
- Dimensions:
- 23.9 x 18.8 x 2.3 cm
- Genre:
- Business & management
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Business Model Generation is a handbook for those seeking to redefine their organization's approach to value creation. By exploring the most common business model patterns and practical innovation techniques, you'll gain a deeper understanding of your customers, distribution channels, partners, revenue streams, costs, and core value proposition. This book features a unique, visually-driven design that makes powerful strategic ideas and tools easy to implement. It explains how to systematically understand, design, and implement a game-changing business model, or analyze and renovate an existing one. With contributions from 470 practitioners from 45 countries, Business Model Generation offers a comprehensive guide for executives, consultants, entrepreneurs, and leaders looking to abandon outmoded thinking and embrace new models of value creation.
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