Reeves, Blair

Building Products for the Enterprise: Product Management in Enterprise Software

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ISBN 13:
9781492024781
author:
Reeves, Blair
format:
Paperback
publisher:
O'Reilly Media
language:
English
Publication Year:
2018
Pages:
200
Dimensions:
22.61 x 15.24 x 1.02 centimetres
Genre:
Business, Marketing, General
Condition:
New
Availability:
Item usually sent within 10 working days
£27.75

Description

Building Products for the Enterprise: Practical Guidance for Software Product Managers This book provides straightforward guidance for those looking to build high-quality software for the enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Key insights include identifying customer vs user problems, effective collaboration, analyzing data to understand why users buy and retain your product, and the importance of having experience in the industry you're building products for. By understanding these critical factors, you'll be better equipped to create software that meets the needs of your organization and its customers.

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