Rowles, Daniel
Building Digital Culture
- ISBN 13:
- 9780749479657
- author:
- Rowles, Daniel
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2017
- Pages:
- 264
- Dimensions:
- 23.39 x 15.6 x 1.4 centimetres (
- Genre:
- Computers, Internet, E-Commerce,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown is a comprehensive guide to navigating the rapidly changing digital landscape. With over 30 years of combined experience in marketing and digital developments, the authors provide a candid and research-driven approach to creating a digital culture that drives business success. This book steps back from the hype surrounding digital transformation, focusing on the essential elements required for organizations to thrive in today's fast-paced digital world. Drawing on insights from over 200 hours of research, interviews with leading brands, and contributions from industry experts, Building Digital Culture offers practical advice and strategies for businesses looking to adapt and succeed. By exploring the key factors that influence a business's ability to navigate digital change, this book provides a clear roadmap for organizations seeking to create a truly digital culture.
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