Burt, Ronald S.
Brokerage and Closure: An Introduction to Social Capital
- ISBN 13:
- 9780199249152
- author:
- Burt, Ronald S.
- format:
- Paperback
- publisher:
- Oxford University Press, USA
- language:
- English
- Publication Year:
- 2007
- Pages:
- 304
- Dimensions:
- 23.2 x 15.4 x 1.8 cm
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Brokerage and Closure: An Introduction to Social Capital by Ronald S. Burt explores how informal networks function in firms and the role of network entrepreneurs who have amassed social capital. In this book, Burt explains that social capital is a critical element in business strategy. The concept of brokerage and closure is central to understanding how these informal networks create advantage for certain individuals at the expense of others. Brokerage refers to the activity of people living at the intersection of social worlds, who can see and develop good ideas. Closure, on the other hand, is the tightening of coordination on a closed network of people. By examining these elements, Burt shows how they work together to define social capital, highlighting the shift in business strategy from authority-based rewards to reputation-driven competitive advantage in a rapidly changing market landscape.
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