Joyce, Connor

Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making

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ISBN 13:
9780138360467
author:
Joyce, Connor
format:
Paperback
publisher:
Pearson Education (US)
language:
English
Publication Year:
2024
Pages:
336
Dimensions:
22.4 x 18.3 x 2 centimetres (0.5
Genre:
Computers, Programming, General,
Condition:
New
Availability:
Item usually sent within 2 working days
£26.71

Description

Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making by Connor Joyce is a guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Packed with practical tools and frameworks, this book helps product teams take steps toward an experimental and evidence-driven culture. By reframing digital products as dynamic solutions designed to maximize behavior change, user outcomes, and business impacts, companies can adapt to shifting user needs and technology. This approach empowers teams to make data-driven decisions that lead to impactful products satisfying user needs and generating positive business outcomes. This resource introduces a new digital product development philosophy focusing on behaviors changed by a feature, provides a methodology for defining and creating novel product-success metrics, and offers templates and guides to enable readers to begin implementing grassroots cultural change today.

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