Mezrich, Ben
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
- ISBN 13:
- 9781035032488
- author:
- Mezrich, Ben
- format:
- Paperback
- publisher:
- Macmillan Business
- language:
- English
- Publication Year:
- 2024
- Pages:
- 352
- Dimensions:
- 19.7 x 13 x 2.3 centimetres (0.2
- Genre:
- Biography, Science & Technology, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History The $44 billion takeover of Twitter by Elon Musk in October 2022 marked a seismic shift in the digital giant's history. With the promise of fundamental change, Musk's arrival brought chaos, including brutal mass firings, a mass exodus of advertisers, and a vicious battle for control. This book offers a unique and astonishing account of the events that unfolded, drawing on exclusive access to Twitter insiders and Musk's confidants. The story raises questions about the motivations behind Musk's overhaul of Twitter's blue-tick system and its impact on the company's revenue. The book also explores the effects of constant negative press coverage on Musk and the future of the company, now rebranded as X. With a wealth of hidden details, Breaking Twitter provides a gripping and compelling insight into one of the most dramatic business stories of our time.
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