Bail, Chris

Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing

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ISBN 13:
9780691241401
author:
Bail, Chris
format:
Paperback
publisher:
Princeton University Press
language:
English
Publication Year:
2022
Pages:
248
Dimensions:
13.7 x 21.1 x 1.8 centimetres (0
Genre:
Nonfiction, Social Sciences, Media Studies,
Condition:
New
Availability:
Item usually sent within 10 working days
£17.68

Description

Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing By Chris Bail, Princeton University Press Social media platforms like Facebook and Twitter are crucial tools for understanding each other in an era of increasing social isolation. However, they function more like prisms that distort our identities, empower status-seeking extremists, and render moderates invisible. This book challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms. Bail reveals how stepping outside of our echo chambers can actually make us more polarized, not less. He takes readers inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off, detailing how they dominate public discourse at the expense of the moderate majority. The book offers fresh solutions to counter political tribalism from both the bottom up and the top down. Bail also introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with those who hold different views. Finally, he explores what a redesigned social media platform might look like through a first-of-its-kind experiment on a new platform built for scientific research.

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