Bill Chiaravalle, Barbara Findlay Schenck
Branding For Dummies
- ISBN 13:
- 9781118958087
- author:
- Bill Chiaravalle, Barbara Findlay Schenck
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2015
- Pages:
- 384
- Dimensions:
- 18.8 x 1.8 x 23.6 cm
- Genre:
- Business, Finance & Law, E-Commerce, E-business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Learn how to create and maintain a successful brand for your business. This new edition of Branding For Dummies provides practical advice and step-by-step instructions to help you define your company's mission, position your brand, and manage advertising and promotions.
Packed with plain-English guidance, this book covers essential branding topics such as assembling a top-notch team, handling crises, and balancing personal and business brand development. It also offers tips on social media and its impact on branding programs, helping you avoid common mistakes and create effective brands that match your employer's objectives.
Whether you're looking to develop a logo, manage your brand, launch a marketing plan, or simply improve your branding efforts, Branding For Dummies provides the tools and expertise you need to succeed. With its clear and concise approach, this book is ideal for business leaders looking to set their brand up for ultimate success.
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