Susan Chritton

Personal Branding For Dummies

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ISBN 13:
9781118915554
author:
Susan Chritton
format:
Paperback
publisher:
John Wiley & Sons
language:
English
Publication Year:
2014
Pages:
360
Dimensions:
18.8 x 1.8 x 23.6 cm
Genre:
Business, Finance & Law, Careers, Job Hunting
Condition:
New
Availability:
Item usually sent within 10 working days
£17.41

Description

Personal Branding For Dummies is your guide to creating and maintaining a personal trademark. By equating self-impression with other people's perceptions, you can establish a professional presence that sets you apart in the job market. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using tried and true methods that form the foundation of personal branding. The book provides step-by-step guidance to help you develop your personal brand, including how to know yourself, create a target market positioning statement, and make plans for your personal brand communications. By following this guide, you'll learn how to make your mark on your brand environment and avoid common pitfalls that can sink your brand. Whether you're looking to start your career or advance in your current role, Personal Branding For Dummies is the perfect resource to help you establish a strong professional identity.

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