Goldfarb, Aaron
Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience
- ISBN 13:
- 9780762475827
- author:
- Goldfarb, Aaron
- format:
- Hardback
- publisher:
- Running Press Adult
- language:
- English
- Publication Year:
- 2022
- Pages:
- 208
- Dimensions:
- 21.6 x 16.5 centimetres (0.30 kg
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Building a brand that stands out in business or life requires a mindset that's open to change and risk-taking. Steven Grasse, a renowned marketer and distiller, shares his approach to brand mysticism in this book. By embracing an authentic and enduring brand, you can achieve remarkable results in your endeavors. Grasse draws on his experience behind iconic brands like Hendrick's Gin and Sailor Jerry Rum, as well as his work in advertising and marketing. He reveals the key principles behind his approach, including the importance of taking risks and developing authenticity. Through lessons, case studies, and practical advice, Grasse guides you through the process of channeling entrepreneurial spirit into your brand. This book offers a unique perspective on building a brand that breaks with tradition and achieves remarkable success. With its practical advice and real-world examples, it's a valuable resource for anyone looking to cultivate creativity and intoxicate their audience.
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