W Chan Kim, Renee Mauborgne
Blue Ocean Strategy, Expanded Edition
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- ISBN 13:
- 9781625274496
- author:
- W Chan Kim, Renee Mauborgne
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2015
- Pages:
- 256
- Dimensions:
- 3.2 x 15.9 x 23.5 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This updated and expanded edition of the global phenomenon offers a fresh perspective on strategic success. The authors challenge traditional thinking, arguing that lasting success comes from creating "blue oceans" - untapped new market spaces ripe for growth. By adopting a systematic approach, organizations can make the competition irrelevant and capture their own blue oceans. The book presents principles and tools to help you create and capture your own blue oceans, making it a valuable resource for anyone looking to gain a competitive edge.
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