McKinney, Phil
Beyond the Obvious
- ISBN 13:
- 9781401324469
- author:
- McKinney, Phil
- format:
- HardBack
- publisher:
- HYPERION
- language:
- English
- Publication Year:
- 2012
- Pages:
- 288
- Dimensions:
- 15.5 x 2.5 x 23.5 cm
- Genre:
- Business, Finance & Law, Management, Management Skills,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Beyond the Obvious Killer Questions That Spark Game-Changing Innovation
By asking the right questions, you can unlock innovation and drive success in your business. However, it's often difficult to get started. According to Phil McKinney, a proven expert in innovation, the key lies not in asking obvious questions, but in digging deeper.
This book provides a practical framework for generating and executing great ideas, using McKinney's FIRE Method. With real-world examples and battle-tested 'Killer Questions', you'll learn how to reframe your approach to products, customers, and industry assumptions, and make the changes required for success.
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