Godin, Seth

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

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ISBN 13:
9781591845331
author:
Godin, Seth
format:
Paperback
publisher:
Portfolio
language:
English
Publication Year:
2012
Pages:
220
Dimensions:
17.6 x 12.9 x 1.7 cm
Genre:
Business, Finance & Law,
Condition:
New
Availability:
Item usually sent within 5 working days
£12.95

Description

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

Every organisation is a marketer, and all marketing is about telling stories. Great marketers don't talk about features or benefits, but instead, they tell a story that we want to believe, whether it's factual or not. This approach has been perfected by marketers, who have learned that stories make it easier to understand the world and spread ideas.

However, if your stories are inauthentic, you risk crossing the line from fib to fraud. Marketers who abuse their trade and make the world worse are a reminder of the dangers of dishonest marketing. In this book, Seth Godin explores the power of storytelling in marketing and why authenticity is the best marketing of all.

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