Kaplan, Robert S
Alignment: How to Apply the Balanced Scorecard to Corporate Strategy
- ISBN 13:
- 9781591396901
- author:
- Kaplan, Robert S
- format:
- HardBack
- publisher:
- Harvard Business School Press
- language:
- English
- Publication Year:
- 2006
- Pages:
- 302
- Dimensions:
- 165 mm X 243 mm
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Alignment Using the Balanced Scorecard to Create Corporate Synergies by Robert S. Kaplan and David P. Norton is a guide to achieving powerful synergies in organizations. By explicitly defining corporate headquarters' role, highly successful enterprises can align business and support units with their strategy. The book applies the authors' revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how companies can build an enterprise-level Strategy Map and create a governance process that ensures alignment is sustained. Extensive field research in organizations worldwide provides case studies and actionable frameworks for implementing this approach. Alignment shows how companies can unlock unrealized value from enterprise synergies by clearly articulating the "enterprise value proposition" and aligning all units, boards of directors, and external partners with the corporate strategy.
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