Sutherland, Rory
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
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- ISBN 13:
- 9780753556528
- author:
- Sutherland, Rory
- format:
- Paperback / softback
- publisher:
- W H Allen
- language:
- English
- Publication Year:
- 2021
- Pages:
- 384
- Dimensions:
- 19.8 x 12.6 x 12.6 centimeters (
- Genre:
- Nonfiction, Psychology, Movements,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Rory Sutherland reveals the surprising truth behind our most enduring problems, from the popularity of Red Bull to the effectiveness of countdown boards on platforms. By embracing irrational thinking, Sutherland shows how we can solve even the most intractable issues.
With a blend of behavioural science, compelling stories, and branding expertise, Sutherland argues that abandoning logic and rationality is often the best way to find innovative solutions. To be brilliant, you have to be irrational.
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