Sutherland, Rory
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- ISBN 13:
- 9780062388421
- author:
- Sutherland, Rory
- format:
- Paperback / softback
- publisher:
- Custom House
- language:
- English
- Publication Year:
- 2021
- Pages:
- 384
- Dimensions:
- 22.9 x 15.2 x 2.2 centimeters (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Rory Sutherland, a renowned expert in branding and advertising, explores the art and science of conjuring irresistible products and ideas. In Alchemy, he delves into the world of human spending behavior, revealing how our decisions are influenced by subtle external signals and the complexities of the surrounding world. Through a combination of scientific research, humorous stories, and case studies from his career working on campaigns for major brands, Sutherland decodes the secrets of human behavior. He shows how to master the dark art of creating magic in branding, business, and life, and how to strike gold in a world where future success can't be projected on any accounting spreadsheet. By combining leading-edge scientific research with practical insights, Alchemy offers a unique perspective on the power of human behavior and the art of creating irresistible ideas.
Related Products
Related Products
The Curious Bartender - The artistry and alchemy of creating the perfect cocktail
Stephenson, Tristan
Brave Thinking: The Art and Science of Creating a Life You Love
Morrissey, Mary
Packing for Mars: The Curious Science of Life in Space
Roach, Mary
Managing Business Performance: The Science and the Art
Umit S. Bititci
Ingenium - Alchemy of the Magical Mind
Acher, Frater