Charles Doyle
A Dictionary of Marketing (Oxford Quick Reference)
- ISBN 13:
- 9780198736424
- author:
- Charles Doyle
- format:
- Paperback
- publisher:
- OUP Oxford 4 edition
- language:
- English
- Publication Year:
- 2016
- Pages:
- 544
- Dimensions:
- 19.6 x 3.6 x 13 cm
- Genre:
- Business, Finance & Law, Reference & Education, Dictionaries, Charles Doyle,A Dictionary of Marketing (Oxford Quick Reference),OUP Oxford,0198736428,Sales & Marketing,Dictionaries,Reference,Marketing,Advertising,BUSINESS & ECONOMICS / Marketing / Gen
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
A Dictionary of Marketing by Charles Doyle provides an authoritative and accessible guide to marketing terminology and concepts. Covering over 2,500 entries, this comprehensive A-Z dictionary spans traditional techniques, leading theories, and modern practices in marketing. Entries reflect the evolution of marketing, including digital and multi-media approaches, social media's impact on advertising, and global brand management. The book also includes a timeline of marketing development, key events, and over 100 relevant web links accessed via a companion website. Practical case studies and examples are arranged thematically, providing insight into successful marketing strategies across various industries. This dictionary is an indispensable resource for students and professionals alike, offering a practical guide to understanding marketing concepts and terminology.
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