Greenburg, Zack O'Malley
3 Kings
- ISBN 13:
- 9780316316538
- author:
- Greenburg, Zack O'Malley
- format:
- Hardback
- publisher:
- Little Brown and Company
- language:
- English
- Publication Year:
- 2018
- Pages:
- 320
- Dimensions:
- 23.6 x 16 x 3.3 centimetres (0.5
- Genre:
- Biography, Composers & Musicians, Biography,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Rise of Hip-Hop's Billion-Dollar Empire Tracing the careers of three hip-hop icons, this deeply reported history examines their entrepreneurial genius and how they transformed the music industry into a global multibillion-dollar market. From childhood adversity to tycoon territory, Diddy, Dr. Dre, and Jay-Z built fortunes that far surpassed their musical success. Their success lies not in selling albums, but in creating lifestyle brands and businesses that have become synonymous with hip-hop culture. The authors reveal how these artists have leveraged their fame to launch lucrative ventures in fashion, film, food, drink, sports, electronics, and more. As a result, hip-hop has evolved into a way of life that encompasses multiple industries. This book tells the story of how three visionary entrepreneurs turned their passion into a global empire, redefining the music industry and creating new paths to profit and critical acclaim.
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