Lobel, Orly

You Don't Own Me

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ISBN 13:
9780393254075
author:
Lobel, Orly
format:
Hardback
publisher:
WW Norton & Co
language:
English
Publication Year:
2017
Pages:
304
Dimensions:
24.4 x 16.5 x 2.8 centimetres (0
Genre:
Business, Business History, Nonfiction,
Condition:
New
Availability:
Item usually sent within 10 working days
£21.80

Description

You Don't Own Me: The Landmark Court Battles that Exposed Barbie's Dark Side By Orly Lobel The story behind the Bratz dolls is one of creativity, intellectual property, and the battle for ideas. When Carter Bryant designed what would become the billion-dollar line of Bratz dolls while working at Mattel, he took a risk by selling his concept to rival company MGA. This decision sparked a decade-long court battle between the two companies, with implications that extend beyond the toy industry. The case pits audacious MGA against behemoth Mattel, highlighting the tension between individual creativity and corporate ownership. As Law Professor Orly Lobel reveals in this book, the outcome of the battle has significant consequences for workers' rights and intellectual property laws. A thought-provoking contribution to the debate over creativity and ownership, You Don't Own Me is a riveting exploration of the intersection of business, law, and ideas. Through its colorful narrative, the book shows how an idea can turn into a product and explores two different versions of womanhood, represented by traditional Barbie and her defiant rival.

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