Kranz, Jonathan
Writing Copy for Dummies
- ISBN 13:
- 9780764569692
- author:
- Kranz, Jonathan
- format:
- Paperback
- publisher:
- For Dummies
- language:
- English
- Publication Year:
- 2004
- Pages:
- 380
- Dimensions:
- 23.2 x 18.8 x 2.2 cm
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Writing Copy For Dummies provides a comprehensive guide to creating effective copy for business and advertising purposes. This step-by-step approach covers various types of copy, including direct mail, print ads, radio spots, web sites, articles, and press releases. You'll learn how to gather crucial information before writing, build awareness, land sales, and keep customers coming back for more. The book also offers practical advice on crafting compelling headlines and body copy, turning research into brilliant ideas, and overcoming common project challenges. Whether you're looking to improve your own copywriting skills or seeking a career as a copywriter, this guide is an invaluable resource.
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