Rowsell, Jennifer
Working With Multimodality
- ISBN 13:
- 9780415676205
- author:
- Rowsell, Jennifer
- format:
- Paperback
- publisher:
- Taylor ; Francis
- language:
- English
- Publication Year:
- 2012
- Pages:
- 182
- Genre:
- Language Arts ; Disciplines, General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Working with Multimodality: Rethinking Literacy in a Digital Age by Jennifer Rowsell is an accessible textbook that explores how to work with and produce modally complex texts. The author focuses on eight modes of meaning-making, including words, images, sounds, movement, animation, hypertext, design, and modal learning. Through case studies based on interviews with thirty people who have extensive experience working with a mode in their field, Rowsell illustrates the importance of each mode and how they function together. This book provides a step-by-step guide to understanding multimodality, from theory to application, making it an ideal resource for students and scholars interested in literacy, new media, and communication studies. By exploring the implications of multimodal meaning-making and becoming familiar with conventions and folk knowledge about given modes, readers can apply this knowledge to their own production of media texts. This book is designed for advanced undergraduate and postgraduate students looking to understand how learning and innovation differ in a digital age.