Williams, Roy H
Wizard of Ads
- ISBN 13:
- 9781885167293
- author:
- Williams, Roy H
- format:
- Paperback
- publisher:
- Capstone
- language:
- English
- Publication Year:
- 1998
- Pages:
- 244
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires by Roy H. Williams
Discover the unvarnished truth about what works in advertising, from a seasoned business consultant with a natural storyteller's touch.
This book will help you multiply the effectiveness of your ads, understand the tug-of-war between intellect and emotion, and create new concepts by combining old ones. It's time to focus your advertising, your business, and your life for real results.
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