Cooper, Robert G.
Winning at New Products, 5th Edition: Creating Value Through Innovation
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- ISBN 13:
- 9780465093328
- author:
- Cooper, Robert G.
- format:
- Paperback
- publisher:
- Basic Books
- language:
- English
- Publication Year:
- 2017
- Pages:
- 448
- Dimensions:
- 22.86 x 15.24 x 3.05 centimetres
- Genre:
- Business, Marketing, Research
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Robert G. Cooper's Winning at New Products is a comprehensive guide to creating value through innovation in product development.
This fully updated edition provides a field-tested game plan for achieving product leadership, drawing on the author's latest research and showcasing innovative practices by industry leaders.
Cooper outlines specific strategies for making sound business decisions throughout the product development process, from idea generation to launch, helping you maximize your chances of success in corporate growth.
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