Sarah Hyndman
Why Fonts Matter
- ISBN 13:
- 9780753557235
- author:
- Sarah Hyndman
- format:
- Paperback
- publisher:
- Virgin Books
- language:
- English
- Publication Year:
- 2016
- Pages:
- 144
- Dimensions:
- 19 x 1.4 x 22 cm
- Genre:
- Computing & Internet, Web Development, Web Des
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Discover the incredible power of fonts and how they shape our perceptions and emotions. Graphic designer Sarah Hyndman explores the fascinating world of typography, revealing how fonts influence our decisions, alter our understanding of the world, and evoke emotions. With interactive quizzes, tests, and case studies, this visually inspiring book is a worthwhile read for anyone interested in the science and art behind fonts. Fonts are more than just a design element - they have personalities that can create trust, mistrust, and confidence. They can evoke memories, associations, and multisensory experiences, altering the meanings of words right before our eyes. This book delves into the hidden world of fonts, showing how they can be used to create powerful brand identities and influence our choices. With its unique blend of science, art, and design, "Why Fonts Matter" is a thought-provoking and engaging read that will make you see typography in a whole new light.
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