Obeng, Eddie
Who Killed the Sparq?
- ISBN 13:
- 9781909877009
- author:
- Obeng, Eddie
- format:
- Paperback
- publisher:
- Pentacle Works the Virtual Media Company
- language:
- English
- Publication Year:
- 2013
- Pages:
- 146
- Dimensions:
- 22.9 x 15.2 x 0.9 centimetres (0
- Genre:
- Business, General, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
On a typical Sunday morning, preparing for an important meeting can be a frustrating task. Yet, this is exactly what one author faced when tasked with explaining the failure of their company's Growth Through Innovation process.
The irony lies in the fact that innovation is often touted as the lifeblood of any business, yet many companies struggle to nurture it. The problem isn't a lack of creativity, but rather the tendency for new ideas to be extinguished early on. Who Killed the Sparq? offers a practical guide to overcoming these challenges and ensuring that innovative sparks can flourish.
This book provides a useful framework for understanding the risks to innovation and offers actionable advice for making it work in your own business.
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