Loschek, Ingrid
When Clothes Become Fashion: Design and Innovation Systems
- ISBN 13:
- 9781847883667
- author:
- Loschek, Ingrid
- format:
- Paperback
- publisher:
- Bloomsbury 3PL
- language:
- English
- Publication Year:
- 2009
- Pages:
- 224
- Dimensions:
- 23.2 x 15.6 x 1.4 cm
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
When Clothes Become Fashion: Design and Innovation Systems by Ingrid Loschek explores the structures and strategies that underlie fashion innovation. This book provides a clear theoretical framework for understanding the world of fashion, examining its aesthetic premises, diverse styles, performative impulses, social qualities, and economic conditions. Fashion is not just clothing, but a complex system of manufacture, marketing, and retail. It relies on language and images to convey meaning and is shaped by the prescience of designers and the acceptance of observers and wearers alike. By examining these factors, Loschek sheds light on how fashion emerges and evolves over time. This book offers a valuable insight into the world of fashion, making it an essential resource for anyone interested in understanding the industry's underlying dynamics.