Jarvis, Jeff

What Would Google Do?

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ISBN 13:
9780061709715
author:
Jarvis, Jeff
format:
HardBack
publisher:
Collins
language:
English
Publication Year:
2009
Pages:
272
Dimensions:
162 mm X 235 mm
Genre:
Business strategy
Condition:
New
Availability:
Item usually sent within 20 working days
£18.90

Description

What Would Google Do? is a bold and vital book that asks and answers one of today's most urgent questions: what would you do if you were in charge?

This thought-provoking book, written by internet impresario Jeff Jarvis, reverse-engineers the fastest-growing company in history to discover 40 clear and straightforward rules for managing and living by. Along the way, he illuminates a new worldview of the internet generation, revealing how it challenges and destroys, but also opens up vast new opportunities.

The result is an astonishing book that's not just about Google, but about you - and how you can apply its principles to your own life and business.

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