Jon Kolko
Well-Designed
- ISBN 13:
- 9781625274793
- author:
- Jon Kolko
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 224
- Dimensions:
- 24.4 x 16.2 x 2.3 cm
- Genre:
- Business, Finance & Law, Management, Strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding customer needs and feelings is crucial to creating products that people love. In this book, Jon Kolko shares a clear, repeatable design process that focuses on consumer engagement, demonstrating how it can help you conceive and build successful, emotionally resonant products.
The key to this process is empathy, which involves deeply understanding customer needs and feelings, and reflecting this understanding in the product. Leading companies use a design process of storytelling and iteration to evoke positive emotions, change behavior, and create deep engagement.
Jon Kolko outlines four key steps to achieve this: determining a product-market fit by seeking signals from communities of users, identifying behavioral insights through ethnographic research, sketching a product strategy by synthesizing complex data into simple insights, and polishing the product details using visual representations to simplify complex ideas.
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