Grudin, Anthony E.
Warhol's Working Class
- ISBN 13:
- 9780226347776
- author:
- Grudin, Anthony E.
- format:
- HardBack
- publisher:
- University of Chicago Press
- language:
- English
- Publication Year:
- 2017
- Pages:
- 240
- Dimensions:
- 25.65 x 18.29 x 2.03 centimetres
- Genre:
- Arts & Photography, Art, Individual Artist,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Andy Warhol's creative engagement with social class is explored in this book. During the 1960s, Warhol's work incorporated images and techniques associated with the American middle class, but Grudin argues that these features were actually closely tied to the working class. Warhol's use of emerging technologies, such as home projectors and tape recorders, was targeted at the working class as a means of cultural participation. His iconic subjects, including Campbell's soup and Coca-Cola, were also popular with this demographic, offering a sense of security and confidence in national brands. Warhol's own background, from an impoverished childhood to success on Madison Avenue, gave him insight into both the appeal of popular culture for working-class audiences and the advertising industry's attempts to harness this appeal. This book examines the complex relationship between Warhol's work and the promises of egalitarian individualism and mobility that it represented.
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