Tilbrook, Martin
Volvo Model by Model
- ISBN 13:
- 9780719842115
- author:
- Tilbrook, Martin
- format:
- Hardback
- publisher:
- The Crowood Press Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 160
- Dimensions:
- 28 x 21.5 x 1.6 centimetres (0.5
- Genre:
- Nonfiction, Transport, Automotive,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Volvo Model by Model brings to life the iconic cars that have made Volvo synonymous with Scandinavian design and safety. From the ÖV4 to the electric C40, this comprehensive guide invites you to experience the thrill of driving these legendary vehicles. With in-depth analysis of Volvo's marketing strategies, from its pioneering focus on safety to its more sporty endeavours, Martin Tilbrook delves into the company's rich history and cultural impact. Alongside contemporary road tests, Tilbrook explores how Volvo has remained true to its Scandinavian roots while embracing new technologies and designs. As Volvo continues to thrive in the 2020s, with record sales for six consecutive years, this book offers a fresh perspective on the brand that has become an integral part of Swedish identity.