Davis, Meredith

Visual Communication Design: An Introduction to Design Concepts in Everyday Experience

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ISBN 13:
9781474221573
author:
Davis, Meredith
format:
Paperback
publisher:
Bloomsbury Academic
language:
English
Publication Year:
2017
Pages:
208
Dimensions:
8.31(w) x 10.39(h) x 0.57(d)
Condition:
New
Availability:
Item usually sent within 7 working days
£30.81

Description

Visual Communication Design: An Introduction to Design Concepts in Everyday Experience By Meredith Davis and Jamer Hunt, Bloomsbury Academic. This book offers a fresh perspective on design basics, exploring how visual concepts shape our experiences in a complex world. The authors break down interactions with communication into meaningful episodes, each with related visual concepts that influence interpretation. Explanatory illustrations and professional design examples support definitions of key visual concepts and discussions of context. The work covers print, screen, and environmental applications from around the world, providing insight into how designers use visual principles to attract attention, orient behavior, and create compelling communication. This introduction to visual communication design demystifies foundational concepts that underpin professional design decisions. By examining the role of cognitive and cultural influences on interpretation, Davis and Hunt provide a comprehensive understanding of visual communication design.

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