Virgin
Virgin by Design
- ISBN 13:
- 9780500022931
- author:
- Virgin
- format:
- Hardback
- publisher:
- Thames & Hudson Ltd
- language:
- English
- Publication Year:
- 2020
- Pages:
- 376
- Dimensions:
- 24.5 x 21 centimetres (1.56 kg)
- Genre:
- Business, Business History, Arts & Photography,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Virgin by Design celebrates fifty years of bold innovation at one of the world's most recognizable brands. Founded as a record company and evolving into an airline, hotel chain, and space-flight provider, Virgin has defied categorization and broken business rules to create a globally respected brand.
Lavishly illustrated, this book tells the story of the creation and development of the Virgin brand, getting to the heart of its enduring appeal. It explores the company's history, including its successes and failures, and examines why audiences and consumers adore all things Virgin.
With a focus on corporate identity, innovation, and breaking the rules, this book includes chapters on being playful in business, taking calculated risks, collaboration, and using business to do good. Featuring Virgin companies past and present, including those that were launched and closed, it showcases the company's resilience and spirit alongside its creativity and success.
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