Penenberg, Adam
Viral Loop: The Power of Pass-it-on
- ISBN 13:
- 9780340918692
- author:
- Penenberg, Adam
- format:
- Paperback
- publisher:
- Sceptre
- language:
- English
- Publication Year:
- 2010
- Pages:
- 288
- Dimensions:
- 19.6 x 12.8 x 2.2 cm
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Power of Pass-it-on: How Viral Loops Drive Business Success This book explores the phenomenon of the "pass-it-on" effect, where ideas and products spread rapidly through word-of-mouth. Adam L. Penenberg delves into the architects of successful businesses that have harnessed this power, including Google, eBay, Flickr, and Facebook. The key to their success lies in creating a "viral loop," where replication is essential for growth. By understanding how these models work, businesses can tap into the power of social influence to drive growth. With insights from some of the most successful companies in recent history, this book reveals the secrets behind the viral loop and why it's becoming increasingly important for business success. By analyzing the principles behind the viral loop, readers will gain a deeper understanding of how to create products and services that spread rapidly through word-of-mouth, ultimately driving growth and success.
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