Levy, Jaime

UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions

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ISBN 13:
9781492052432
author:
Levy, Jaime
format:
Paperback / softback
publisher:
O'Reilly Media, Inc, USA
language:
English
Publication Year:
2021
Pages:
332
Dimensions:
22.6 x 15.2 x 1 centimeters (0.3
Genre:
Computers, Web, Web Design,
Condition:
New
Availability:
Item usually sent within 10 working days
£30.22

Description

User experience strategy is about finding the balance between design and business goals. Until now, there hasn't been a straightforward framework for putting this into practice. This guide provides practical tools and techniques to help you devise innovative digital solutions that people want. Jaime Levy shares simple to advanced methods that can be applied right away, along with valuable perspective through business cases and historical context. You'll learn how to define value propositions, validate target users, and design experiments using rapid prototypes that focus on the business model. The second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. This hands-on guide is designed for UX/UI designers, product managers, entrepreneurs, and aspiring strategists who want to create innovative digital solutions.

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