Chermack, Thomas J.
Using Scenarios: Scenario Planning for Improving Organizations
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- ISBN 13:
- 9781523092888
- author:
- Chermack, Thomas J.
- format:
- Paperback
- publisher:
- Berrett-Koehler Publishers
- language:
- Spanish
- Publication Year:
- 2022
- Pages:
- 216
- Dimensions:
- 22.6 x 15 x 1.3 centimetres (0.2
- Genre:
- Business, Management, Science,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
This book offers detailed guidance on using scenarios to help organizations make informed decisions in a rapidly changing world. By applying scenario planning in real-world business settings, you can react quickly to crises and opportunities, anticipate major changes in the environment, and identify key opportunities.
Thomas Chermack, a leading expert on scenario planning, shares seven specific ways organizations can use scenarios to inform strategy and action. The book provides a wide range of examples, proven processes, exercises, and workshops that have been successfully used in various industries and countries for over 15 years.
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