Geisen, Emily
Usability Testing for Survey Research
- ISBN 13:
- 9780128036563
- author:
- Geisen, Emily
- format:
- Paperback
- publisher:
- Morgan Kaufmann
- language:
- English
- Publication Year:
- 2017
- Pages:
- 250
- Dimensions:
- 7.5 x 0.5 x 9.2 inches
- Genre:
- Computers & Technology, Software, Design & Graphics,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Usability Testing for Survey Research provides a practical guide to evaluating and improving surveys through iterative testing. The authors share their expertise on how to apply usability testing to various survey types, including paper, mixed-mode, and interviewer-administered tools. This book offers valuable insights into the importance of usability in survey research, as well as guidance on designing and conducting usability tests, analyzing findings, and tailoring testing to meet budget and scheduling constraints. By reading this book, you'll gain a deeper understanding of usability testing and how it can be applied to enhance your survey development process. With its focus on practical tools and tactics, Usability Testing for Survey Research is an essential resource for researchers and professionals looking to improve the quality and effectiveness of their surveys.
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