Bond
Under The Radar
- ISBN 13:
- 9780471174691
- author:
- Bond
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 1997
- Pages:
- 256
- Dimensions:
- 24.46 x 16.38 x 2.18 centimetres
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond and Richard Kirshenbaum is a thought-provoking exploration of the advertising landscape. The authors, who have developed a unique approach to grabbing attention in an age of information overload, share their insights and experiences from building one of today's hottest agencies. They provide a cogent analysis of how the world has changed since traditional advertising rules were established, and offer practical advice on cutting-edge research techniques for understanding real people. By examining successful and unsuccessful ad campaigns, Bond and Kirshenbaum reveal what it takes to break through the defensive screens of a population bombarded by 1500 ad messages each day. This book is a valuable resource for advertising and marketing professionals looking to stay ahead in an increasingly complex market.
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