Jules Goddard
Uncommon Sense, Common Nonsense
- ISBN 13:
- 9781846686023
- author:
- Jules Goddard
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 2013
- Pages:
- 256
- Dimensions:
- 13.21 x 2.54 x 19.81 centimetres
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
For managers looking to break free from conventional business thinking and achieve true competitive success, this book offers a fresh perspective. It argues that the key to outperforming others lies not in adopting popular business theories, but in applying uncommon sense - thinking differently and acting with unusual logic.
Written by two experts in management development and strategic management, this book provides practical advice for those seeking to make their organisations more effective. By challenging traditional approaches to strategy and management, it offers a unique framework for making informed decisions and driving business success.