Jules Goddard

Uncommon Sense, Common Nonsense

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ISBN 13:
9781846686023
author:
Jules Goddard
format:
Paperback
publisher:
Profile Books
language:
English
Publication Year:
2013
Pages:
256
Dimensions:
13.21 x 2.54 x 19.81 centimetres
Genre:
Business, Management, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£11.17

Description

For managers looking to break free from conventional business thinking and achieve true competitive success, this book offers a fresh perspective. It argues that the key to outperforming others lies not in adopting popular business theories, but in applying uncommon sense - thinking differently and acting with unusual logic.

Written by two experts in management development and strategic management, this book provides practical advice for those seeking to make their organisations more effective. By challenging traditional approaches to strategy and management, it offers a unique framework for making informed decisions and driving business success.

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