Kohavi, Ron
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
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- ISBN 13:
- 9781108724265
- author:
- Kohavi, Ron
- format:
- Paperback / softback
- publisher:
- Cambridge University Press
- language:
- English
- Publication Year:
- 2020
- Pages:
- 200
- Dimensions:
- 22.6 x 16.3 x 1.5 centimetres (0
- Genre:
- Computers,Server & Database, Data Mining,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Accelerate innovation with trustworthy online controlled experiments, or A/B tests. This practical guide shares examples, pitfalls, and advice for students and industry professionals getting started with experiments, as well as deeper dives into advanced topics for practitioners who want to improve data-driven decision making.
Based on practical experiences at companies that run thousands of controlled experiments a year, the authors provide expert guidance on how to evaluate hypotheses, define key metrics, and build a scalable platform. Learn how to avoid common pitfalls and understand how statistical issues play out in practice.
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