Robert Phillips
Trust Me, PR Is Dead
- ISBN 13:
- 9781783520831
- author:
- Robert Phillips
- format:
- Paperback
- publisher:
- Unbound
- language:
- English
- Publication Year:
- 2015
- Pages:
- 336
- Dimensions:
- 12.7 x 2.5 x 19.8 cm
- Genre:
- Business, Finance & Law, Reference & Education, Ethics
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Trust Me, PR Is Dead by Robert Phillips is a thought-provoking exploration of the demise of traditional industry and the role that trust, truth, and transparency play in modern capitalism and politics. After spending 25 years at the top of the Public Relations industry, Phillips quit his job as CEO EMEA of Edelman to question the very foundations of his work. In this book, Phillips shares nearly 200 anecdotes, interviews, and case studies from companies like Unilever, John Lewis Partnership, and Patagonia, offering a new model of leadership and accountability across business and politics. He examines how traditional industries are facing a near inevitable demise and proposes a way forward in an age where power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. Phillips' insider perspective provides a unique insight into the world of PR, revealing the challenges faced by those who once managed messages and spin. This book offers a timely and thought-provoking analysis of the changing landscape of business and politics, making it an essential read for anyone interested in leadership, accountability, and the future of industry.
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